Successful media interviews, whether you are talking about a new initiative or managing a crisis, are a vital skill to master. Here are some basic tips to keep in mind.
First, be prepared.
- Know your key messages. Before your Canberra media interviews, know your key messages. Understand your subject, and have statistic ready should you need them.
- Be familiar with your interviewer. Who will be handling your media interviews? Are they open to supporting your story? Before your interview with the media, ask the producers or on-camera hosts for their angles. It may also help to ask who else they plan to interview. Find out if the media interview will be live, recorded, or with others, and how long it will take.
- Practice, practice, practice! Ask colleagues to help you practice for your media interviews in Canberra. Get them to ask the curly questions! You will be surprised how clearly you can see any potential problems when you do this.
Next, keep it simple and relevant.
- Tell your story simply and succinctly. Keep in mind to provide the important details: who, what, when, where, why and how.
- Use clear communication techniques. Avoid jargon, use concrete examples, case studies, and human stories.
- Be ready with third-party information. Look for independent sources to back you up.
- Negative is a No-No. Avoid ‘no comments’ and off the record responses.
- Look your best. Dress appropriately and check your appearance. Ensure your hair is in place,and deal with any 5 o’clock shadow. Ladies, double-check your makeup.
Finally, if you don’t know the answer to something, don’t make it up! Stick to the facts.
To find out we can help, contact our Canberra public relations firm today.