Tips & Advice

Media Interviews

Successful media interviews, whether you are talking about a new initiative or managing a crisis, are a vital skill to master. Here are some basic tips to keep in mind.

First, be prepared.

  • Know your key messages. Before your Canberra media interviews, know your key messages. Understand your subject, and have statistic ready should you need them.
  • Be familiar with your interviewerWho will be handling your media interviews? Are they open to supporting your story? Before your interview with the media, ask the producers or on-camera hosts for their angles. It may also help to ask who else they plan to interview. Find out if the media interview will be live, recorded, or with others, and how long it will take.
  • Practice, practice, practice! Ask colleagues to help you practice for your media interviews in Canberra. Get them to ask the curly questions! You will be surprised how clearly you can see any potential problems when you do this.

Next, keep it simple and relevant.

  • Tell your story simply and succinctly. Keep in mind to provide the important details: who, what, when, where, why and how.
  • Use clear communication techniques. Avoid jargon, use concrete examples, case studies, and human stories.
  • Be ready with third-party information. Look for independent sources to back you up.
  • Negative is a No-No. Avoid ‘no comments’ and off the record responses.
  • Look your best. Dress appropriately and check your appearance. Ensure your hair is in place,and deal with any 5 o’clock shadow. Ladies, double-check your makeup.

Finally,  if you don’t know the answer to something, don’t make it up! Stick to the facts.

To find out we can help, contact our Canberra public relations firm today.

Issues Management Tips

Issues management is an important part of managing a business. Here are some tips to get you started.

First of all, always be prepared.

  • Develop a plan for issues management. We never know when issues may arise. Therefore, make it a priority to make a crisis management plan.
  • Identify key issues. How vulnerable are you to risks? Identify them and prepare background information.
  • Identify your representatives. Who are your spokespersons in times of crisis? Identify them and give them issues management training, if needed.
  • Build relationships with the media. Always maintain a media list of key journalists in your field. Establish warm relationships with them.

Next, try to control the narrative.

  • Announce the issue yourself. Should issues arise, always announce your own crisis. If you don’t, someone else will.
  • Educate your audience. Always use your chosen communication platform to educate on the issues. Explain yourself clearly.
  • Express emotional appropriately. When needed, show genuine concern, regret, or sorrow.

Finally, keep these in mind.

  • Don’t lie. Deception is never a good option.
  • Stay accountable. Admit it if you’ve made a mistake.
  • Be accurate. Keep your information accurate, informative, and available. Use external experts to support you when appropriate.
  • Honesty is best. Always explain the issue, implications, precautions, and proposed solutions, with transparency and integrity.
  • Be consistent. Helpfully explain and education for the duration of the issue. 


To find out how we can help, contact our Canberra issues management firm today.
































Effective Lobbying

Many Canberra lobby groups have mastered the fine art of effective lobbying. Here are some tips for you to get started:

First of all, remember that good outcomes come from good preparation. Rely on your data, analysis, development of options, broad consultation among stakeholders, and follow up.

  • Brief all sides. Consider the target’s ability to help you. Provide noteworthy context to the person you’re seeing by localising the issue.
  • Provide information summaries. Respect the person’s time constraints and the many competing demands on his or her time.
  • Be polite, professional, and prepared to develop relationships over time.

Some of the more common mistakes made by the novice Canberra lobbyist include:

  • Time constraints. Plan your presentations ahead of time.
  • “The Ask.” Don’t ask the politically impossible. Is the person really in the best position to help you?
  • Accuracy. Only use credible facts and research.
  • Pride. Don’t forget the realisation that much of your success comes from support built behind the scenes. Acknowledge the good work of key advisors, bureaucrats, and stakeholders.

To find out if we can help you with effective lobbying in Canberra, contact us today.